CAREER TECHNICAL EDUCATION (CTE)
Marketing, Sales and Service Industry

School Year: 2023-2024  /  Number of Courses: 6

Department Overview

Standards, which are aligned to the Common Core State Standards. Instruction reinforces core skills in reading, writing, speaking, listening, and mathematics. Course instruction emphasizes career ready practices in communication, ethics, interpersonal/team skills, critical thinking and problem solving, safety, technology, and employability skills.

All CTE courses offered through the North Orange County Occupational Program (NOCROP) program have been assigned a course code number, a major course title or abbreviation, and a three character room number designation which will identify the location of the student's placement. This system has been coordinated with the Anaheim Union High School District's Information Systems Department, and is used by all senior high schools when students are scheduled in selected ROP areas of instruction.

 


CE170F BUSINESS AND MARKETING
9th - 12th
5.0 semester credits
Recommendation: None.
UC - "G" Approved

Business and Marketing is a business course which provides a basic introduction to the scope and importance of marketing in the global economy. This course is based upon the Marketing Education Framework which includes business, management, and entrepreneurship; communication and interpersonal skills; economics; and professional development foundations. Emphasis will be placed on both oral and written communications, mathematical applications, problem-solving, and critical-thinking skills, as they relate to distribution, financing, marketing-information management, pricing, product/service management, promotion, entrepreneurship, and selling. This course is a concentration level CTE course.



CE170S BUSINESS AND MARKETING
9th - 12th
5.0 semester credits
Recommendation: None.
UC - "G" Approved

Business and Marketing is a business course which provides a basic introduction to the scope and importance of marketing in the global economy. This course is based upon the Marketing Education Framework which includes business, management, and entrepreneurship; communication and interpersonal skills; economics; and professional development foundations. Emphasis will be placed on both oral and written communications, mathematical applications, problem-solving, and critical-thinking skills, as they relate to distribution, financing, marketing-information management, pricing, product/service management, promotion, entrepreneurship, and selling. This course is a concentration level CTE course.



CE171F BUSINESS DESIGN ACADEMY 1
9th - 12th
5.0 semester credits
Recommendation: None.
UC - "G" Approved

An in-depth introduction to the fundamentals of what it takes to open and run a business. Students will participate in creating and researching business locations, logos, names, creating a basic website and beginning to understand the process of city, state and county permits. Students will understand how technology enables new creative tools to develop skills in entrepreneurial innovation and action, effective communication, capitalizing on opportunities, and new business creation and growth.



CE196F CAREER TRAINING FOR TRANSITION
10th - 12th
5.0 semester credits
Recommendation: None.


Career Training for Transition trains students to work in a variety of service occupations to transition from school to work. Career planning and management, as well as employability and worker maturity skills, are taught as students are introduced to successful behaviors and practices of working within the service industry. Students learn about the importance of work in society. They will self-assess in areas such as interest, values, and aptitude to identify employment opportunities. Research will inform students on viable career prospects and earning potential. Students will develop a master cover letter, application, and resume and participate in a mock job interview. Additional topics taught include payroll, taxes, and employee/employer rights. Students will gain experience in basic workplace skills such as operating office machines, telephone etiquette, filing, inventory, filing, and following directions. Refer to O*NET Online (https://www.onetonline.org/) for a summary report of the detailed job description for this career. This course integrates the California Career Technical Education Model Curriculum Standards, which are aligned to the Common Core State Standards. Instruction reinforces core skills in reading, writing, speaking, listening, and mathematics. Course instruction emphasizes career ready behaviors in communication, ethics, interpersonal/team skills, critical thinking and problem solving, safety, technology, and employability skills.



CE196S CAREER TRAINING FOR TRANSITION
10th - 12th
5.0 semester credits
Recommendation: None.


Career Training for Transition trains students to work in a variety of service occupations to transition from school to work. Career planning and management, as well as employability and worker maturity skills, are taught as students are introduced to successful behaviors and practices of working within the service industry. Students learn about the importance of work in society. They will self-assess in areas such as interest, values, and aptitude to identify employment opportunities. Research will inform students on viable career prospects and earning potential. Students will develop a master cover letter, application, and resume and participate in a mock job interview. Additional topics taught include payroll, taxes, and employee/employer rights. Students will gain experience in basic workplace skills such as operating office machines, telephone etiquette, filing, inventory, filing, and following directions. Refer to O*NET Online (https://www.onetonline.org/) for a summary report of the detailed job description for this career. This course integrates the California Career Technical Education Model Curriculum Standards, which are aligned to the Common Core State Standards. Instruction reinforces core skills in reading, writing, speaking, listening, and mathematics. Course instruction emphasizes career ready behaviors in communication, ethics, interpersonal/team skills, critical thinking and problem solving, safety, technology, and employability skills.



CE913P BUSINESS ENTREPRENEURSHIP HONORS
10th - 12th
10.0 credits
Recommendation: None.
UC - "G" Approved

Business Entrepreneurship is a project-based course where students analyze and develop small businesses. Students will focus on four goals while utilizing various aspects of the 5 C’s (Creativity, Communication, Collaboration, Critical Thinking, Character). They will learn the significance of math, reading, writing, and communicating to their future within the framework of starting and operating a small business. Students will understand how the market economy and ownership leads to wealth creation. Students learn not only the skills necessary to become entrepreneurs but also the attitudes, characteristics, and techniques in successful entrepreneurs that they will need to succeed. Students will learn to build analytical skills through solving complex problems and making sound decisions in order to produce a viable business. Through the use of Youth Entrepreneurs curriculum, students will cultivate an entrepreneurial mindset through the use of Foundational Values learning the importance of entrepreneurship in the market economy, opportunity recognition, communicate in business, ethical business behavior, social responsibility, competitive advantage and sustainability, market research and cost/benefit analysis, advertise and market products, business financial including pricing, operating costs, and projections. As students create their business plan, they will integrate academic knowledge to their own ventures, thus putting theory into practice.